Cultural Competencies for Tomorrow’s Business Leaders
With award-winning “First Impressions”, NC State University is teaching engineering students conflict resolution skills in a cross-cultural business situation.
VR provides a safe and engaging environment for students to build management skills such as conflict resolution skills.
In "First Impressions" a VR experience created at NC State University, engineering students enrolled in the Management Course learned to respond appropriately and effectively to a cross-cultural incident in a business situation.
Less than 25% of all students get a chance to study abroad during their time at the university because of financial constraints or lack of motivation. However, global competencies are sought after when hiring engineering students.
Develop a new superpower:read minds across cultural boundaries.
The award-winning "First Impressions" module allows participants to dive into the minds of a fictionnal global partners and engage in learning about culture on both a cognitive and emotional level.
This 10-minute module includes 2 main sequence:
Tensions begin to develop as new international team members meet for the first time in China.
Participants select a character and experience the rest of the meeting from his point-of-view -- hearing his thoughts and reactions to the discussions.
“The use of VR and specifically 360° video - aka ‘cinematic VR’ allows students to observe a given situation, then step into the role of one of the individuals involved. The resulting experience gives students a sense of presence and being (visually and audibly) that differs from traditional media forms."Mike Cuales, Head of Media Innovation at NCSU
Identify how culture impacts our perception of conflict by reviewing and understanding a model of cultural dimensions.
Discuss how culture shapes our reaction to conflict by observing a scenario in VR.
Discuss how culture shapes our approach to conflict management by experiencing the cognitive processes of a character in the VR scenario
Serious Play Bronze Awards, which recognize excellence in games designed for use in K-12 or higher education settings.
Campus Tech Impact Award Using VR to help students understand cultural differences.
About NC State
A leading public research university located in Raleigh, North Carolina - USA, NCSU focuses on career-ready graduates, groundbreaking research and problem-solving partnerships.
NC State University
November 8, 2023
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